Damai SoulSpace is an exciting business that provides a combination of sought after services that are not currently offered by a direct competitor in Malaysia.
Damai SoulSpace fulfills the gap in the wellness market by providing a structured approach to weight loss and weight management, offering a service that can be described as a combination of a weight loss camp and a spa retreat (see Market Analysis Summary below). Our combined therapies will follow the multi-disciplinary approach recommended in the Clinical Practice Guidelines on Management of Obesity 2004.
Our market advantage is wide open, and will give us the opportunity to service a large population base that is not currently being well served, with specific emphasis on professional women in their mid twenties through their mid fifties.
Our market’s needs are simple:
She wants want to regain control of her health and she wants to look and feel good while doing it.
If you would like to explore the opportunity to participate in this exciting venture, please get in touch with us to procure the Investor Docket that provides information that includes the basic strategic business plan necessary to secure funding and capital for the initial establishment and operation of Damai SoulSpace Wellness Spa and Retreat.
We can be contacted at firstname.lastname@example.org
MARKET ANALYSIS SUMMARY
Globally, there are more than 1 billion overweight adults, at least 300 million of them obese. Obesity and overweight pose a major risk for chronic diseases, including type 2 diabetes, cardiovascular disease, hypertension and stroke, and certain forms of cancer. The key causes are increased consumption of energy-dense foods high in saturated fats and sugars, and reduced physical activity.
Close to home, obesity is becoming an epidemic. The Obesity in Malaysia study showed that:
- There is a marked increase in the Body Mass Index (BMI) values in all ethnic groups in Malaysia, the increase being particularly prominent in women.
- For adults as a whole in Malaysia, 20.7% are overweight with a BMI between 25.0 and 29.9; a further 5.8% have BMIs of >30 (of whom 0.3% exceed the extreme WHO cut-off point of 40).
In other words, 2 in every 5 adults in Malaysia is either overweight or obese. Despite the Malaysian government continuously promoting healthier diet through campaigns and even drawing up the Malaysian Dietary Guidelines (MDG) 2010 in a bid to improve the health of Malaysians, eating habits will be difficult to change. Coupled with sedentary lifestyles and longer working hours of Malaysians, obesity will continue to increase over the forecast period.
Interestingly, the Malaysia Wellness 2009 syndicated study by TNS covering mass affluent and internet savvy users revealed that:
- Majority of Malaysians put their family’s health as first priority in life.
- Malaysians are taking active measures to maintain their health by eating healthy food, taking health supplements, conducting medical checkups regularly and exercise regularly: close to 80% of Malaysians say that they are willing to invest now in taking care of their family’s health for a better future; 60% would pay a higher price for healthier food.
- About two-thirds of Malaysians think that disease prevention is more important than treating the disease when it arises. About 60% said that they would pay for optional vaccines for their kids and themselves to prevent diseases, however, doctor’s recommendation is preferred by most
- Majority of respondents from this survey search for health related information from the internet while some depend on friends for advice on health matters. Advertising plays an important role in helping over two-thirds of Malaysians choose the right products for their health.
 Global Strategy on Diet, Physical Activity and Health by World Health Organization (WHO).
 Obesity in Malaysia study by M. N. Ismail, S. S. Chee, H. Nawawi, K. Yusoff, T. O. Lim and W. P. T. James as published © 2002 The International Association for the Study of Obesity.
 Malaysia Wellness 2009 is an initiative by TNS-Research International to understand the Malaysian’s mindset and attitudes towards general health. It is a syndicated study which unearths future trends and spending behaviours in personal health and protection, encompassing usage of OTC health supplements, subscription to fitness centers (gym, spa, massage, etc.)